Table of Contents
When users click on the word “Privacy”, a 10-page PDF document opens:
Here is Robinhood’s definition of “Personal Information”:
That information includes location data, notably for fraud prevention purposes, and usage and device data in order to provide a better user experience and to aid in the targeted advertising of its services on other platforms.
Robinhood also warns its customers that it obtains personal information from other sources and third parties, which it combines with the data that it has already collected from its users. In other words, this gives the company a pretty good portrait of its customers:
The company goes on to explain how it uses that information using easy-to-read bullet points and specifies under which circumstances it would share personal data with third parties, all while specifying that it does not sell or rent personal information.
Holiday rental platform Airbnb operates all over the globe and has customers located in various jurisdictions.
Unsurprisingly, Airbnb collects a large quantity of information from its users in order to be able to provide its services. This includes: names, phone numbers, postal addresses, email addresses, dates of birth, profile photos, photo of government-issued IDs, payment information – and this is only the basic information required in order to be able to use the platform.
Users have the option to provide Airbnb with additional personal information such as gender, preferred language, city, personal description, and contacts.
The information that it collects from third parties is very specific to the services that it offers background information in the form of public records of criminal convictions or sex offender registrations, for example.
How Airbnb shares personal data is very specific to the nature of its business. Indeed, the policy states that information may be shared between members of the platform in order to facilitate booking and interactions.
Here is what the page looks like:
This makes managing data easy for users, as each individual account has a section called “Manage your data” under which one can deactivate or delete their account and request a copy of the personal data that Airbnb holds about them. To opt-out of direct marketing activities or to object to data processing, when allowed to under the laws of the user’s jurisdiction, users are invited to email the company.
Here is what the “Manage your data” tab looks like for an Airbnb user:
Online furniture retailer, Wayfair, operates one of the biggest eCommerce websites on the Internet, shipping furniture to customers across the United States and internationally.
- Scope of application
- Information collected and how it is used
- Information automatically collected by using the website or application
- Information collected from third parties (linked social media accounts, for example)
- Sharing of information
- Direct marketing and behavioral advertising practices
- Security measures
- Data storage
- Children’s privacy
- Information specific to California residents and visitors from outside of the United States
- Contact information
A table is used so that customers can see at a glance how their personal information is used and for what purposes. This is a great idea, as this information will still jump out to people that are quickly scrolling through the page.
It also warns customers that changes to the policy may be made periodically and as needed, with customers given notice of significant changes that could affect their information through the website, app, or by email.