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When you come across the word cookies while visiting some website, the first thing that may come to mind is delicious, chocolate chip filled treats. But what do these cookies have to do with the website we visit? Why do some websites display “this site uses cookies” message on their home page and require consent to proceed and we thoughtlessly click agree, what’s this all about? Do such questions also pop up in your mind and you start wondering about the purpose of cookies in the internet…

Every day we share lots of personal details on different websites without thinking twice about why these companies need our personal information. What will they do with these details? Where will they store it? Is it safe to share personal details like address, phone number and more with these remote companies? Frequent data breaches faced by biggies like Yahoo, LinkedIn, MySpace which results in leaking personal and financial details of users indicates that sharing data isn’t as safe as we perceive…

Different companies have different ways of acquiring new customers. Some update old content for a ranking boost, others set up an affiliate program. But there are also those that profit from their competitors’ legal fails. Every once in a while, another major company from the Fortune 500 club loses its customers due to a change in their legal policy, especially when such a change threatens to affect consumer rights. These are the 5 examples of huge legal policy fails of Fortune 500s and the lessons…

When your business operates in the digital ecosystem, it is very important to operate within the legal boundaries to avoid any potential issues. And if you’re involved in the eCommerce business, whether it’s an online store, digital software or a SaaS, a couple of the most basic legal aspects you must address are handing return or exchange requests and processing refunds. What is a refund and return/exchange policy In a majority of counties there are laws that protect the rights of the consumers.…

In this day and age, it seems that everyone has a website. It’s pretty rare to you come across a business without one. Creating the online presence has also never been easier with so many website builders and pre-packages solutions available. For just a few dollars a month you can get a hosting and website running in no time. However, making the business available online is only the beginning. Many business owners do a rather poor job with presentation, service description and all the other related…

Getting a prospect onto your landing page is a great success. This means that you've got people interested in what you're offering and that they are already leaning towards buying what you have to offer. A landing page is a very important step of your conversion funnel, which is why it has to be efficient at providing results you need. In order to help you create a landing page with great conversion potential, you should keep in mind these simple but often ignored or forgotten points. Get to the…

Google AdSense is one of the most well-known advertising services and for a good reason. They offer you a large selection of ad sizes, delivery methods, reporting tools and most importantly prompt payouts. Since many people and companies rely on advertisements on their websites as a way of making money, it's not uncommon for them to apply for Google AdSense from the moment they launch their websites. More often than not, however, these applications will get rejected. Paying attention to the list…

According to the latest statistics, more than half of American consumers prefer to shop online. Ninety percent of Americans who have Internet access have made at least one online purchase, with nearly 80% of American consumers making online purchases during the past month. The growth in online sales approaches 25% per year, but almost half of all American small businesses do not have websites, much less eCommerce platforms. Building a successful business is never easy, but launching an online store…

When you are launching a startup, you need to take a lot of steps to make sure that you successfully get your business off the ground and set it on a path that will bring you profit and help you meet the needs of your future customers. One of the most important steps to take when launching a website or a mobile app is creating terms and conditions and privacy policy agreements. These legal agreements are incredibly valuable for both you and your customers, because not only do they inform people…

Terms of service are a set of guidelines and rules that must be honored by an organization or an individual if they want to use a certain service. In general, terms of service agreement is legally binding, but if it violates some law on a local, or federal level it's not. Terms of service are subjected to change and if they do change, the person or the company providing a service needs to notify all the users in a timely manner. Websites and mobile apps that only provide their visitors with information…