From the moment a user enters your website or launches your mobile app, to the points where they interact with your content, there are opportunities to affirm your dedication to privacy.
I’ll also list a few mistakes many businesses often make when publishing their privacy policies and how to avoid them. Let’s start.
- Some common mistakes that can lead to legal issues and mistrust include hidden placement, lack of consent, omitting key areas, and ignoring accessibility.
Table of Contents
Create a Dedicated Page
Additionally, this placement doesn’t intrude on the main content, providing an unobtrusive way to maintain transparency with your users.
Header or Navigation Menu
It may be especially fitting if privacy is a key aspect of your brand’s identity or if you handle sensitive information that requires clear and upfront disclosure. It’s also handy if your website has infinite scroll which makes it difficult or even impossible to view the footer.
Sign-Up and Registration Forms
By detailing your data practices at this particular moment, you’re providing transparency and can help reduce abandonment by reassuring customers that their data is safe.
Checkout and Payment Pages
PRO TIP: By the way, in many jurisdictions, this type of clear and timely disclosure is not just good practice, but also a legal requirement. So even if you place a link to the privacy in the footer, it’s a good practice to add it to the checkout and payment pages too.
Within a Cookie Consent Banner
This builds a relationship of trust and ensures compliance with regulations like the GDPR.
Terms and Conditions Page
Users examining your terms may also wish to understand your privacy practices, making this a logical and user-friendly placement. Remember to always keep the user experience in mind demonstrating your commitment to data protection.
Common Mistakes You Should Avoid
Hidden of Obscure Placement
Failure to Obtain Consent Where Required
A simple link without an associated consent mechanism can lead to non-compliance with laws such as GDPR, with potentially hefty fines and reputational damage.
Not Including it in Key Areas
Moreover, many jurisdictions require that users have easy access to the policy at these critical interaction points, making this a legal as well as a trust issue.
No Accessibility Considerations
Whether it’s providing alternative text for images or ensuring that screen readers can interpret your content, inclusivity matters. Ignoring these aspects can alienate a portion of your audience and may lead to legal challenges.
Make Sure Your Privacy Page is Public
By placing it behind a login barrier, you restrict access only to registered users, leaving potential customers or other visitors in the dark about your data practices.
This not only diminishes trust but may also conflict with regulations that require clear and open disclosure of privacy practices to all users, not just those who are logged in.
Frequently Asked Questions