Online shopping is now more popular than ever. It’s fast, convenient, and secured. Brands know this too, meaning that it’s now possible to buy virtually any company’s products on big e-commerce sites like Amazon. Overall, it’s a highly profitable endeavor for savvy businesses and sellers.
But what if we told you that you don’t need to actually own your own products or sell products directly in-order to get a slice of the e-commerce pie? It’s true — and it’s all thanks to Amazon Associates.
Before we dig into it further, let’s go over the basics first.
What is Amazon Associates?
Amazon Associates is an affiliate program that involves millions of different websites, publishers, and media brands including the likes of Buzzfeed and The Verge. Referrals from Amazon Associates websites generate almost 10% of Amazon’s total traffic for the U.S. website Amazon.com.
In short, Amazon Associates is an affiliate marketing program that allows website owners, companies, bloggers, vloggers, and virtually any other content creator (including Instagram influences and TikTok users) to create links and earn referral fees when customers click through and buy products from Amazon.
Laws governing the collection of personal data from consumers have been passed worldwide.
These include places like Canada (PIPEDA), the European Union (GDPR), and California (CalOPPA). These laws apply to affiliate marketers who collect personal information from their website users. It doesn’t matter if you live or operate in these places, you’re still required to comply with these laws if you collect personal data from people who live there, and chances are that you do.
According to the Federal Trade Commission (FTC), it is the merchant (in this case Amazon) that is responsible for the activities of its affiliate marketers. This law isn’t applied that often, however, and as long as a merchant has made an effort to ensure that affiliates abide by it, they won’t be liable for any infringements.
Here’s an example of how Amazon has done this:
This means you, the affiliate, are obliged to comply with the law if you want to be a part of the affiliate program.
- It must be easy to understand
- A link must be posted in a place that’s obvious and noticeable
- It must inform people of their rights and how they can protect these rights
- It must say if you’re using cookies
No, not necessarily.
Below are three examples of Amazon Affiliates that follow Amazon’s requirements.
Lad Bible Group
Always Make a Disclosure
Whether you’re being paid a commission to effectively advertise a product is something that a consumer needs to know so that they’re able to make an informed decision.
Thus it’s always a good idea to be transparent and disclose everything about your eCommerce business, this way you can’t fall foul of your requirements and risk being penalized.
Bringing Everything Together
Affiliate programs are fantastic for smaller businesses, content creators, and bloggers that want to generate a revenue stream without developing their own product or service. It allows full access to the world of e-commerce and benefits brands at the same time by introducing customers to products and services they otherwise wouldn’t have found.
Today, there are millions of people who make full-time incomes through their affiliate marketing websites, blogs, and content. However, it’s critical to pay attention to the terms and conditions whenever you’re getting into something like Amazon Associates.
This is because privacy laws worldwide are getting stricter and are now far more developed than they have ever been.