Whether you are a blogger, photographer, restaurant, or service-based business owner, you likely have used a free website builder to establish your online presence.
By having a website, you are giving potential customers an easy platform to contact you on, can share educational content to demonstrate your industry expertise, sell products on an online store and give your business more visibility.
This also means that you are collecting personal information from your website visitors, whether you realize that you are doing so or not.
If you have chosen to use Wix to build your website due to its usability, free templates, and drag-and-drop feature, then this article is for you.
What Type of Personal Information do You Collect?
This ultimately depends on the features of your website and the third-party applications and services that you use.
If you have an email newsletter or are giving away free guides as a marketing strategy, you are probably asking visitors for their email addresses.
If people can create an account on your website or make a reservation, you likely also have their first name, last name, phone number, and maybe even their residential address. If you sell products online, you would also have the payment information of your customers.
And this is just scraping the surface as this is only the personal data that you, as the website owner, are collecting.
Indeed, it is not about where you, as a website owner, are physically located but rather about where your potential website visitors could be.
While Wix does collect some personal information from your website visitors, this clause makes it clear that they are simply a processor and not a controller of this personal data (this is a GDPR notion). This puts the responsibility of complying with all applicable international privacy and data processing laws on your shoulders, as the website owner.
As you can see from the above, Wix makes it clear that the website owner is the one responsible for the security, integrity, and usage of website visitors’ personal information, including obtaining their consent and ensuring the respect of data subject rights.
More importantly, Wix makes the following recommendation:
“We do recommend that all Users publish and maintain clear and comprehensive privacy policies on their User Websites in accordance with any applicable laws and regulations”.
The type of data that you collect
You should be transparent with your website visitors and let them know what kind of personal information you wish to collect from them, whether directly or indirectly.
How you collect that data
Your users may know that they have shared their email addresses with you when they signed up for your newsletter, but they also need to know if you are collecting data in other ways, such as by using third-party services or cookies.
What you will be doing with that data
Your website visitors may feel more comfortable sharing information with you if they know what you are going to do with it! Explain in simple language what you intend to accomplish with this personal information; are you going to use it to process their payment and ship products to them, are you going to use it for remarketing purposes, will you be using that data to improve your website, etc.
How you will protect that data
The information that website visitors share with you is personal; telling them the security measures that you are taking to protect and store their data can help build trust. You should also be transparent in regards to how long you will be holding on to that data and where it will be stored.
Who you will be sharing that data with
You need to consider all third-party services and applications that you use; from shipping and payment providers to marketing analytics tools and social media companies, your website visitors should know who will have access to their data. It is good practice to name all third parties and link to their respective privacy policies.
How to manage preferences
You should make it easy for your website visitors to manage their preferences and withdraw their consent when it comes to the data that they share.
You should also encourage your website visitors to contact you should they have any questions or concerns in regards to your privacy practices or the data that they share with you; include your phone number, email, and postal address.
By ensuring that your Wix website is GDPR-compliant you are, at the same time, likely ensuring compliance with most global privacy laws.
Indeed, while each country has its own set of regulations when it comes to privacy, the GDPR is generally considered more in-depth than others. Using it as your starting point for drafting your policy and adding on to that to further comply with other countries’ privacy laws could therefore be a good idea.
Create a New Page
1. Open your Editor and click on Menus & Pages
2. Click on “Add Page”
4. In your Editor, click on Add and Text
1. In your Editor, click on Add and Text, drag the text box element to the bottom of the page and click on Move to Footer and position it to your liking
5. Now, click on your text box and on Edit Text
7. Click on the Link Icon