Legal Glossary

Definition of Truth in Advertising

Truth in Advertising (TIA) is a set of ethical principles that companies should follow when advertising their products or services on the internet.

It emphasizes truthfulness, accuracy, and honesty when presenting information about the company, its offerings, and its capabilities – any false or misleading claims are strictly prohibited.

To ensure adherence to TIA standards, businesses must adhere to stringent guidelines for advertisement content, design, language, and placement.

This helps protect consumers from being deceived by false or misleading advertisements.

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