Legal Glossary

Definition of Third-Party Data

Third-party data is information that has been gathered from unaffiliated sources to assist a website in learning more about its target audience and customers.

It contains information about consumer demographics, preferences, behaviors, and levels of engagement that can be utilized to customize website content, design, or marketing tactics to maximize user experience and accomplish desired objectives.

Companies who have access to this data are better equipped to comprehend their markets and base their judgments on actual data rather than educated guesses.

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