Legal Glossary

Definition of Social Media Cookies

Social media cookies are text files that are saved on a user's computer or mobile device while they are interacting with social media websites or apps.

Social networking platforms can follow a user's visits, activities, and interactions across the web thanks to these cookies, giving them more precise marketing data.

A social media cookie might be used, for instance, to assess how effective an advertisement is or to recommend information that users may find interesting based on their prior usage.

Social media cookies enable the delivery of services that are individually personalized to users, which may increase engagement and enhance the user experience.

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