Legal Glossary

Definition of Re-identification

Re-identification for a website is a process of using a variety of techniques to detect visitors who return to a website multiple times.

By gaining insights into the patterns and behaviors of their returning visitors, webmasters can understand better what content and features they are most interested in and adjust the website accordingly.

This helps them provide more personalized experiences and ultimately optimize conversions.

Re-identification can be achieved through methods such as cookie tracking, IP tracking, device fingerprinting, and others.

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