PETs, or privacy-enhancing technologies, are a collection of methods and tools that help consumers' online privacy.
Tokenization, data minimization, pseudonymous identification, and encryption are a few examples of these technologies.
By making sure it is securely stored and only accessible when necessary, PETs can be used to preserve the privacy of user data.
They aid in preventing data misuse and unauthorized sharing of user information with third parties.
Websites can improve user experience and security while upholding users' right to privacy by integrating PETs.