Personally Identifiable Information (PII) is any type of data that can be used to identify an individual, either directly or indirectly.
Examples of PII include names, addresses, phone numbers, email addresses, social security numbers, date of birth, and other information that can be linked back to a specific individual.
Any website collecting PII must have the necessary safeguards in place to ensure its secure storage and appropriate use.
This includes encryption technologies, secure transmission protocols, access controls, and regular data backups.
In addition, websites should also have clear privacy policies outlining how they collect and use PII.