Legal Glossary

Definition of Personalized Ads

The delivery of ads that are especially catered to the user's interests through the use of user data is known as personalized advertising.

Based on their search history, demographics, and other recognized characteristics, personalized advertisements can be used to point website users to suggested goods or services.

Websites can better reach their chosen target audience and offer a more tailored experience by doing this.

By providing the ads that are most likely to result in clicks, conversions, and sales, businesses have the chance to optimize their revenue.

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