Legal Glossary

Definition of Marketing Purposes

Marketing purposes refer to the strategies used to effectively promote and increase visibility of a website.

Such tactics may include SEO (Search Engine Optimization) efforts, various types of online advertising, content marketing and email campaigns to engage customers.

Additionally, other specialized techniques such as influencer marketing, retargeting/remarketing for previous website visitors and geo-targeting to attract customers from specific countries may be employed.

The goal of a website's marketing strategy is typically to increase traffic, improve rankings on search engines, generate leads and eventually convert customers.

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