Do Not Sell My Personal Information

Definition & Meaning:

Do Not Sell My Personal Information is a legal requirement that enables you to opt out of the sale of your personal data by a company or website to third parties.

This term gained prominence with the introduction of privacy regulations like the California Consumer Privacy Act (CCPA), which mandates that websites collecting information from California residents must provide an option for users to prohibit the sale of their personal data.

For example, suppose a social media platform sells user data to advertisers.

In that case, it must offer a clear option for users to prevent their data from being sold, typically through a link or button titled Do Not Sell My Personal Information.

This option must be easily accessible on the website, often found in the footer or privacy settings.

By selecting this, you are instructing the company not to share your personal information, such as your name, email, or browsing history, with any third party for monetary or other valuable considerations.

It’s designed to give you more control over your personal information, enhancing your privacy rights. Companies must comply with your request, ensuring that your data is not sold after you have opted out.

This term is important in the context of data privacy and protection, signifying a step towards greater transparency and user control over personal data.