Legal Glossary

Definition of Deceptive Trade Practices

Deceptive trade practices involve any false or misleading representation of a product or service used to entice customers into buying it.

This includes false advertising, bait-and-switch tactics, undisclosed fees, and other deceptive sales tactics.

It is important that businesses avoid engaging in deceptive practices which can lead to consumer mistrust, legal action and damage to a company's reputation.

Additionally, consumers have the right to receive clear and accurate information about products or services they are considering purchasing, so it is wise for companies to be honest when providing descriptions and pricing.

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