Legal Glossary

Definition of Customer Data Integration

The act of gathering and fusing data from numerous sources into a single, unified system is known as customer data integration (CDI).

It guarantees that client data is available, correct, consistent, secure, current, and in accordance with the most recent GDPR rules.

By streamlining customer journeys and maintaining the privacy and security of client data, CDI enables websites to provide their visitors with customised experiences.

Website owners are able to provide useful insights that may be utilized to improve user experience, increase conversions, and ultimately promote customer loyalty by combining customer data into a single system.

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