Cookie Preferences

Definition & Meaning:

Cookie Preferences refer to the choices a website visitor makes regarding the acceptance, rejection, and types of cookies that can be stored on their device during their visit.

Cookies are small pieces of data used by websites to remember information about users, such as login details, language preferences, and items in a shopping cart.

By setting cookie preferences, you decide which categories of cookies you allow to track your online activities. These categories often include necessary cookies, performance cookies, functionality cookies, and targeting or advertising cookies.

Necessary cookies are essential for the website to function properly and are usually set to be accepted by default.

They do not require your consent. Performance cookies collect information about how you use a website, like which pages you visit most often, allowing website owners to improve user experience.

Functionality cookies remember choices you make, such as your user name or language preference, to provide a more personalized experience. Targeting or advertising cookies are used to deliver ads that are more relevant to you and your interests.

When you first visit a website, a cookie consent banner might appear, prompting you to set your cookie preferences. This banner explains the types of cookies the website uses and asks you to consent to the categories you are comfortable with.

For example, if you’re using an e-commerce site, you might accept necessary and functional cookies to keep items in your cart between visits but decline to target cookies to limit exposure to personalized advertising.

Adjusting your cookie preferences is a way of controlling your digital privacy. Websites should offer you the ability to change these settings at any time, allowing you to update your preferences as your privacy concerns evolve.

This feature is part of complying with privacy regulations like the GDPR or CCPA, ensuring that users have control over their personal information.