Legal Glossary

Definition of Canada’s Anti-Spam Legislation (CASL)

The goal of Canada’s Anti-Spam Legislation (CASL) is to safeguard customers from unsolicited electronic messages including emails, texts, and posts on social media.

According to this law, companies must get customers’ permission before sending them promotional electronic messages.

It also specifies limitations on messages sent from outside Canada to recipients inside Canada.

Additionally, CASL mandates that companies include an unsubscribe feature in all electronic messages and respect any requests to be taken off their mailing list.

Customers will be able to quickly opt out of receiving further messages as a result.

The CASL also offers remedies in the event that the law’s obligations are not followed.

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