The Brazilian General Data Protection Law (LGPD) is a set of regulations aimed at protecting the personal data of individuals residing in Brazil. These regulations require businesses and organizations to handle and protect personal information responsibly, ensuring that all data is collected, stored, used, and transferred lawfully and with due care. Companies and websites must adhere to the requirements outlined in LGPD by implementing measures such as data minimization, pseudonymization, and encryption. Additionally, organizations must provide clear and concise instructions to consumers about how their data is being used and should obtain consent prior to collecting any sensitive personal data. Finally, websites are also required to ensure all collected data is secure by providing adequate security measures.