Legal Glossary

Definition of Active Consent

Active Consent is a legal requirement for websites that handle sensitive and personal data from users, especially for websites that use cookies.

It requires website owners to get the user's explicit consent before collecting, using, and disclosing their data.

This means that when a user visits the website, they must be presented with a clear, informed and specific way of giving active consent to how their data is handled.

In most cases, this involves a simple opt-in button or checkbox, as well as informing users of the consequences of opting in.

Active Consent ensures that users are aware of how their data will be used and allows them to make an informed decision on whether to proceed or not.

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