8 Pages Every Small Business Website Needs to Have to Succeed
In this day and age, it seems that everyone has a website. It’s pretty rare to you come across a business without one. Creating the online presence has also never been easier with so many website builders and pre-packaged solutions available. For just a few dollars a month you can get a hosting and website running in no time.
However, making the business available online is only the beginning. Many business owners do a rather poor job with presentation, service description and all the other related tasks. And why wouldn’t they? After all, knowing how to manage their business offline does not automatically make the experienced in the online world.
While there are many things one should consider when starting a website, having these pages listed below is easy enough for anyone to accomplish, and will definitely make a positive impact.
A homepage is usually the first page that your visitors see, so it should entice them and make them want to stay on your website and find out more about you or your business. Since first impressions often tend to be lasting impressions, you need to capture the attention of your visitors within seconds and make them interested in what you do.
Your home page needs to look professional and visually appealing. It also needs to be well-organized and with no clutter. Only then will you be able to catch users’ attention without them getting lost in all of the available information.
Make sure you include a brief overview of who you are, what you do, and what value and benefits you can provide to your customers. Don’t forget your contact information, so that your potential customers can easily get in touch with you should they need any information that you can provide.
2. About page
The “about” page is one of the most visited pages on every website so make sure you make it really stand out. This page should provide more information about you and your company, along with the history of your company and everything that differentiates you from your competition.
People want to know more about the faces behind a brand because it inspires their trust. If there is an interesting story behind your brand, tell it, because people will love that and they will feel closer to you. Showing off your unique personality is precisely what will set you apart from others in your niche and make your brand more likable.
You should include information about any awards and recognition that you may have received, as well as your pictures and short biographies of your team. Being personal with the customer definitely boosts their trust in you and in turn lead to sales.
3. Services and products page (if you offer services/products)
If you offer services or products, this page is an absolute must. How else will your customers know what it is that you can provide them with? Apart from this, having a well-organized services or products page will help you rank higher in search engines.
This page should provide information about all the services or products you offer, including high-quality images, brief descriptions of each, and all the benefits that your customers can expect if they decide to hire you or purchase from you.
One of the best practices for this page, especially if you offer a great number of products or services, is to divide them into categories and provide links to landing pages for each and every service or product. It makes it much easier for customers to navigate through your offerings and find what they need.
4. Shipping page (if you offer products that require shipping)
If you offer products that require shipping, it really goes without saying that you need to have a shipping page. Strangely enough, not every eCommerce website features a page with shipping information. This can make customers really frustrated and leave their shopping carts before completing a purchase. Why would someone buy from you without knowing the details of how and when they will get their items?
With that said, make sure to include shipping costs and delivery times. And if you don’t charge shipping, well that’s a great selling point that you should definitely make your customers aware of.
5. Refund page (if you offer services or products)
The refund page is just as important as the shipping page. It lets your customers in on all the necessary information about potential returns and refunds. For instance, if you don’t allow any refunds whatsoever, you must let your potential customers know that in advance.
Complete transparency is what will help you build trust with your customers and make them more comfortable when purchasing from you. Remember that not allowing refunds is not a good practice for your business but, if you do allow them, make sure to clearly state and explain everything without any hidden costs that may result in your customers losing trust in you.
6. Testimonials page
A page filled with testimonials by your previous customers will help build credibility and inspire trust. They will show people that you are reliable, credible and trustworthy, and encourage them to do business with you. This kind of social proof is what can give people that extra nudge to make the purchase. It also helps them choose your product over someone else’s knowing that there are people who are happy with your products.
When featuring your testimonials, make sure you include names, photos or links to websites or social media profiles of those who provided you with reviews, since that will establish additional authenticity.
Privacy is a huge concern when it comes to purchasing something online, as people are worried about their personal and credit card information being stolen or misused. If they are thinking about buying from you, they want to know exactly how you are going to use that information, that is, what you are going to collect and store, and whether or not it will be shared with any third parties.
8. Terms and conditions page
Your terms and conditions should include guidelines and rules for your website visitors, that is, rules that they need to abide by in order to use your services. Apart from clearly stating those rules, you must state what will happen if potential violations of those rules are to take place.
That way, you will protect your business against potential abuses and limit your company’s liability. This is especially important when users have the ability to post content on your website, or if there’s a chance for some type of abuse of service.
Depending on your business and as it grows, you will likely create more pages for your other content. The pages listed above though are the ones that pretty much any website needs to have from the start.
- January 22, 2018